Favourable demographics, urbanisation and the growth of this 'consumer class' within emerging markets (EM) will likely see consumption grow and domestic markets expand. Spending patterns are already shifting as EM continue to move away from low cost, labour intensive industries and towards service-oriented sectors. This growth in domestic demand via an expanding middle class is expected to provide a tailwind for EM corporate profits, particularly those businesses with quality management, a robust long-term strategy and good execution. By blending active stock selection with passive-like index exposure the JPMorgan Emerging Markets Research Enhanced Index Equity Active ETF (CBOE: JREM) seeks positive alpha to achieve a long-term return in excess of MSCI Emerging Market Index (Total Return Net).